Step 1: Align Your Values
The values that guide community- and faith-based organizations often align with public health work. Reflect on how your organizational mission and community’s values align with malaria prevention and treatment efforts.
Review your organization’s mission and brainstorm the values that are embodied in your work. Then think of the values held by the people and families in the community you serve. Examples of community and faith values that link to malaria prevention and treatment include:
- Service to others.
- Helping those in need/vulnerable populations.
- Seeking knowledge/knowledge sharing.
- Cooperation and trust.
- Tenacity and follow-through.
- Community health, health equity, holistic conception of health.
- Promotion of human development, empowerment.
- Faith and peace.
- Readiness to take action.
- Working toward results.
- Being people-centered.
- Excellence and continuous improvement.
- Family support: Assisting parents and helping raise the next generation.
Understanding the connections between your community’s values and malaria activities will help you develop messages that resonate more with people in your community and are more impactful in creating lasting change.
Want to Learn More?
Resources – Using Malaria SBC in Your Work