What is Social and Behavior Change (SBC)?
Progress in reducing malaria illness and deaths depends on effective tools, medicines, and systems. Equally instrumental, malaria programs also need to ensure that individuals, families, and communities seek care and treatment and use malaria prevention methods. SBC is a process that works to positively change individual and community behaviors. In the case of malaria, SBC may work to increase the nightly use of ITNs, care seeking at health facilities, pregnant women accessing antenatal care and preventive malaria treatment, or requesting and accepting the results of malaria tests.